Isaac Garcia - Taking Down Microsoft
In the interview below, Isaac Garcia, Co-Founder and CEO of Central Desktop, former Co-Founder of Upgradebase, discusses what it feels like to be in Microsoft’s crosshairs.
You can watch the video below or on YouTube here:
Value Prop Twitter Style: Central Desktop is: “a cloud-based social collaboration platform for businesses”
6) Isaac, why does the world need Central Desktop?
“Collaboration is really hard. From day one of the Internet, we were promised the dream to connect with people all over the world…and it would revolutionize everything. Fast forward twenty years, it’s still difficult.
Teams within large, small, medium sized companies need collaboration tools that are easy to use, fast to setup and accessible from anywhere and everywhere.”
5) Central Desktop recently transitioned from a startup to a growth oriented company that is clearly here to stay. What did you find most difficult about this transition and what do you wish you had handled differently?
“Two things stand out. One, I wish someone had told me it will take longer than you think. Also, we should have segmented our customers sooner and narrowed our market segment (earlier).”
4) Central Desktop is in a crowded, confusing market, yet you have successfully stayed above the fray – you seem to be in every analysts’ super-duper special quadrant. What have you done to so successfully differentiate Central Desktop?
“The first three years, we spent all of our time on the phone with our customers, even when we were a two-person company. Other companies in our space made it difficult to reach them on the phone.
Analysts are very similar to investors in that they need to be nurtured – you need to have an ongoing dialog with them – it’s about staying on their radar. You can stay in touch with them on a weekly, monthly or a quarterly basis with a simple, analyst-based newsletter that goes just to them so they feel exclusive - like they are part of your inner circle.”
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